US: Nintendo led gaming industry TV ad impressions over recent 30-day period

Switch

Venture Beat and iSpot.TV are reporting that during the period of the 16th January-15th February Nintendo topped video gaming ad impressions in the United States. Nintendo adverts in the USA accounted for a rather hefty 79.3% of TV ad impressions for the video game industry. The Kyoto-based company had 307.3 million TV ad impressions which were generated by 15 commercials that ran over 1,700 times. The big game which was advertised was of course Super Mario 3D World + Bowser’s Fury for the Nintendo Switch, which launched this month worldwide.

“Nintendo dethroned PlayStation this time with 307.3 million TV ad impressions generated by 15 commercials that ran over 1,700 times. “Cat Prints: Super Mario 3D World + Bowser’s Fury,” promoting the new Switch game, was its most-seen spot, with 99.7 million TV ad impressions. According to an iSpot Ace Metrix survey, this spot performed above average across all industries, ranking high for likeability and watchability in particular. Top comments from viewers after watching the ad included “nostalgic” and “wholesome.” Networks generating high impression-counts for Nintendo included Nick, Cartoon Network, and CBS, while top programs included the Super Bowl Kickoff Show, SpongeBob SquarePants, and The Amazing World of Gumball.”

Venture Beat

Top five companies for video gaming adverts in the United States for 16th January 2021 – 15th February 2021:

  1. Nintendo
  2. GameFly
  3. PlayStation
  4. Nordeus
  5. Milestone

Source

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